Clik here to view.
Can’t Steal Our Vibe
A little while ago I was driving through Venice (California) and noticed a surf shop that must have recently gotten broken into. I was mesmerized and quickly snapped a picture out of the car: To me...
View ArticleClik here to view.
‘This Black Friday, We’re Closing All Our 143 Stores’
See grain. Go against it. In a wonderful promotion that goes straight to the heart of its brand, outdoors consumer product brand REI (Recreational Equipment Inc) decided to remain closed this Black...
View ArticleClik here to view.
Coin It: 3 Reasons Why Your Venture Needs To Develop Nomenclature
Getting a venture off the ground is tough. Competing against similar startups and established players along the way is even tougher. One tool to add to your ‘brand insurance box’ (you know, the things...
View ArticleClik here to view.
Public Relations And Brand Overlap Far More Than You Think
This article was written by Rebekah Iliff and was originally published by Forbes on 09/01/16. In below article, Rebekah Iliff, Chief Strategy Officer at AirPR, discusses the intersection of branding...
View ArticleClik here to view.
Branding Your Venture: Seen It All? Listen Up!
It may seem as though I have been suffering writer’s block so far this year, but fear not as I am knee-deep into writing my second book, which I am excited to share more about in the months to come....
View ArticleClik here to view.
Brand Colors – Not A Science Nor An Art, But A Strategy
Life is full of give and take, and so at times one finds himself partaking in experiences that one would usually not seek out on their own. My lovely wife convinced me to partake in one such experience...
View ArticleClik here to view.
What A Line Of People In Front Of A Phone Booth Taught Me About Brand Advocacy
A few weeks ago I found out about a hidden Speakeasy in walking distance from my house. Not sure how you would react to that news, but I was pretty exhilarated, to say the least. As all legit...
View ArticleClik here to view.
What Any Brand Needs To Learn From Amazon’s Physical Bookstore Experience
I just spent an hour at Amazon. Not on Amazon, at Amazon. As an author with a second book release upon me, I study book marketing up close hence I just had to make a pilgrimage to Los Angeles’ first...
View ArticleClik here to view.
How Brian Scudamore, Whose Brands Are Making A Million Dollars A Day, Leads...
An edited version of this interview was first published in my column on Grit Daily on 02/19/19. I devoted my professional career to branding, from authoring books on the subject, to holding workshops...
View ArticleClik here to view.
Why Instagram Is Your Brand’s True Homepage – And 3 Ways To Turn It Into A...
In my brand consultancy, we have a unique process of manifesting a brand’s newly crafted identity. Instead of rolling the design language out in great detail across every touchpoint of a client’s...
View Article
